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smarter, social financial decisions

This project was created under the supervision of Ayesha Hasan in a workshop titled Design for Change. Based on designing solutions for financial problems and concerns of Generation Z, Endgame is a digital product allowing users to track expenses, set personal and collective goals with others, achieving financial security and confidence. Making smarter, social financial decisions.

Primary research methodologies included interviews and surveys, synthesized into empathy maps and persona creation. The product utilized one round of user-testing.

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